Market research
Market Research
Understanding where the product fits in the U.S. market, how comparable products reach buyers, and which questions buyers ask first.
Manufacturer Representation
U.S. market development
Build U.S. Market Presence Without Building a Full Local Team on Day One.
For manufacturers outside the United States, the constraint is rarely the product — it is having someone locally who can approach accounts, answer in English, coordinate samples, and keep discussions moving. TORVQ performs that work within a scope you define in writing.
Scope, territory and authority are agreed in writing before any representation begins. TORVQ does not describe itself as an authorized representative or distributor of a manufacturer in the absence of such an agreement.
Scope of representation
What is performed
Target accounts
Target Accounts
Building a defined list of account types and named prospects, with the rationale for each and the decision roles involved.
Outreach & qualification
Outreach / Qualification
Approaching prospects in English on the manufacturer's behalf, qualifying real interest, and filtering out low-quality inquiries early.
Sample & evaluation coordination
Evaluation / Sample
Coordinating sample requests, evaluation logistics and the practical steps a prospect needs in order to test the product.
Technical & commercial follow-up
Follow-up
Carrying technical questions back to the manufacturer, returning answers in context, and keeping momentum between time zones.
Negotiation support
Negotiation Support
Supporting commercial discussion on terms, volumes and expectations, within the authority defined in the written scope.
Pipeline reporting & account management
Reporting / Accounts
Regular pipeline reporting and ongoing management of accounts after the first order, so relationships are maintained locally.
How representation progresses
Market Research → Ongoing Account Management
- 01
Market Research
Establish fit, buyer types and the practical entry questions.
- 02
Target Accounts
Define and prioritise the accounts worth approaching.
- 03
Outreach
Approach and qualify prospects in the U.S. market.
- 04
Evaluation / Sample
Coordinate samples, testing requests and evaluation steps.
- 05
Commercial Discussion
Support terms, pricing questions and expectations.
- 06
Initial Order Coordination
Coordinate the first order across both sides.
- 07
Ongoing Account Management
Maintain the account and report on the pipeline.
Engagement terms
How the relationship is defined
Representation only works when the boundaries are explicit. These points are settled before outreach begins.
- 01
Written scope
Territory, accounts, responsibilities, reporting cadence, compensation and the limits of authority are defined in writing before work starts.
- 02
Manufacturer ownership
Verified technical data, quality, warranty and product claims remain the responsibility of the manufacturer. TORVQ communicates only what the manufacturer has confirmed.
- 03
Representation status
TORVQ does not present itself as an authorized representative, distributor or agent of any manufacturer before a written agreement is in place.
- 04
Reporting line
Activity, pipeline status and open items are reported on a defined cadence, so the manufacturer can see progress without managing it daily.
TORVQ coordinates commercial and regulatory workstreams. Final legal, tax, customs and regulatory determinations are made by appropriately qualified professionals and the relevant authorities.
CONTACT
Considering the U.S. market for your product?
Share the product category and where you are today. We will respond with the practical questions that determine whether representation makes sense.