Requirements
Requirements
Putting the objective, scope and timing into words, and making the open questions and assumptions explicit before work begins.
U.S. Market Entry
Research to execution
Move from U.S. Market Research to Commercial Execution.
Entry work often stops at a report. TORVQ connects that analysis to a working commercial structure — from requirement definition through launch and continuing operations, with a U.S.-side counterpart throughout.
No commercial outcome, revenue level or launch date is guaranteed. Assumptions and risks are stated explicitly, and decisions remain with the client.
Scope of support
What is covered
Market & target research
Market / Target Research
Researching market structure, demand-side segments and the types of counterparties that fit the offering, including primary sources.
Go-to-market design
Go-to-Market Design
Defining who is being served, through which route, and with what commercial proposition — broken down into executable steps.
Commercial setup planning
Commercial Setup Planning
Mapping the structure, contractual relationships and role split required on the U.S. side, and presenting the options to be decided.
Distribution, import & logistics
Distribution / Import / Logistics
Identifying distribution options, import-related questions and logistics routes, and designing the flow across all parties involved.
Launch & operations
Launch / Operations
Executing the first transactions, establishing operating rules, and running continuous progress management from the U.S. side.
How it runs
Clarify → Research → Design → Assemble → Launch → Operate
- 01
Clarify
Clarify
Confirm objectives, constraints and decision criteria.
- 02
Research
Research
Study the market, demand side, regulatory questions and competitive setting.
- 03
Design
Design
Design the commercial flow, roles, routes and required structure.
- 04
Assemble
Assemble
Select candidate professionals and counterparties and put the team in place.
- 05
Launch
Launch
Validate the design through the first real transactions.
- 06
Operate
Operate
Run continuous operations and improvement with regular reporting.
Deliverables
What you receive
Each deliverable is produced in a form that can be used directly for internal decisions and the next stage of execution.
- 01
Decision memo
The open questions and options a management decision requires, in writing.
- 02
Market entry assessment
Assessment of market structure and the assumptions and constraints on entry.
- 03
Target map
Segmentation and distribution of likely demand-side counterparties.
- 04
Commercial & logistics flows
Diagrams of transaction and physical flows with the parties involved.
- 05
Role map
Responsibility boundaries and owners at each step of the process.
- 06
Questions and document list for professionals
What to ask qualified professionals, and which documents need to be prepared.
- 07
90-day roadmap
First-90-day actions, anticipated risks, and the decisions required.
TORVQ coordinates commercial and regulatory workstreams. Final legal, tax, customs and regulatory determinations are made by appropriately qualified professionals and the relevant authorities.
Manufacturer Representation
Manufacturer Representation
For manufacturers outside the United States, the constraint is rarely the product — it is having someone locally who can approach accounts, answer in English, coordinate samples, and keep discussions moving. TORVQ performs that work within a scope you define in writing.
Market research
Market Research
Understanding where the product fits in the U.S. market, how comparable products reach buyers, and which questions buyers ask first.
Target accounts
Target Accounts
Building a defined list of account types and named prospects, with the rationale for each and the decision roles involved.
Outreach & qualification
Outreach / Qualification
Approaching prospects in English on the manufacturer's behalf, qualifying real interest, and filtering out low-quality inquiries early.
Sample & evaluation coordination
Evaluation / Sample
Coordinating sample requests, evaluation logistics and the practical steps a prospect needs in order to test the product.
Technical & commercial follow-up
Follow-up
Carrying technical questions back to the manufacturer, returning answers in context, and keeping momentum between time zones.
Negotiation support
Negotiation Support
Supporting commercial discussion on terms, volumes and expectations, within the authority defined in the written scope.
Pipeline reporting & account management
Reporting / Accounts
Regular pipeline reporting and ongoing management of accounts after the first order, so relationships are maintained locally.
Scope, territory and authority are agreed in writing before any representation begins. TORVQ does not describe itself as an authorized representative or distributor of a manufacturer in the absence of such an agreement.
How representation progresses
Market Research → Ongoing Account Management
- 01
Market Research
Establish fit, buyer types and the practical entry questions.
- 02
Target Accounts
Define and prioritise the accounts worth approaching.
- 03
Outreach
Approach and qualify prospects in the U.S. market.
- 04
Evaluation / Sample
Coordinate samples, testing requests and evaluation steps.
- 05
Commercial Discussion
Support terms, pricing questions and expectations.
- 06
Initial Order Coordination
Coordinate the first order across both sides.
- 07
Ongoing Account Management
Maintain the account and report on the pipeline.
Engagement terms
How the relationship is defined
Representation only works when the boundaries are explicit. These points are settled before outreach begins.
- 01
Written scope
Territory, accounts, responsibilities, reporting cadence, compensation and the limits of authority are defined in writing before work starts.
- 02
Manufacturer ownership
Verified technical data, quality, warranty and product claims remain the responsibility of the manufacturer. TORVQ communicates only what the manufacturer has confirmed.
- 03
Representation status
TORVQ does not present itself as an authorized representative, distributor or agent of any manufacturer before a written agreement is in place.
- 04
Reporting line
Activity, pipeline status and open items are reported on a defined cadence, so the manufacturer can see progress without managing it daily.
CONTACT
Tell us what you need to move forward in the U.S.
Early-stage plans are welcome. Share your objective and current position, and we will start from the practical questions that need answers.